Features include Dine-In Order Ahead, Mobile Pay, Preferred Waitlist
HUNTINGTON BEACH, Calif.--(BUSINESS WIRE)--Jun. 10, 2014--
BJ’s Restaurants, Inc. (Nasdaq: BJRI) today announced the launch of its
new mobile application, saving guests both time and money by allowing
them to order ahead, move up in line for a table and pay without waiting
for their check, all from the convenience of their smartphone or tablet.
By placing new features and services directly in the hands of guests for
use at any time and from any place, the BJ’s app sets a new standard for
how restaurants use technology to empower their guests and improve the
overall dining experience.
Through the app, which is available for iPhone and Android smartphones
and tablets, guests can choose features and benefits best suited for
their particular dining occasion:
Dine-In Order Ahead allows guests to place their food and drink
order in advance. Their orders are started as they are seated.
Preferred Waitlist allows guests to view current wait times and
move up in line from anywhere. If there is a wait, guests who use Dine-In
Order Ahead are automatically placed on the Preferred Waitlist.
Mobile Pay eliminates waiting for the check.
For a limited time, guests can save $5 off all orders $20 or
more anytime they use Dine-In Order Ahead, Curbside Take Out Order
Ahead or Mobile Pay through the app.
“Our new app provides guests with greater control over their dining
experience, giving them the choice to use it when they want and how they
want depending on the occasion,” said Greg Trojan, President and Chief
Executive Officer of BJ’s Restaurants, Inc. “Through the features and
benefits of the app, we’re dedicated to saving our guests more than one
Guests using Dine-In Order Ahead are automatically added to the BJ’s
Preferred Waitlist, saving significant time during the busiest dining
periods of the week. Those who don’t want to order ahead can simply use
the Preferred Waitlist feature to view current wait times and move up in
line ahead of other guests before they even get to the restaurant. For
occasions when guests need to quickly finish their meal, Mobile Pay
allows them to instantly pay their bill rather than wait for the server
to bring the check and then complete the payment transaction.
“We designed the app and its features to improve the dining experience
for the occasions when time is most precious,” said Trojan. “Those
occasions might include work colleagues breaking for lunch during a busy
day, a mom hoping for an efficient meal with her children, or a group of
friends grabbing drinks and appetizers before a concert or a big game.”
Whenever guests use Dine-In Order Ahead, Curbside or Take Out Order
Ahead, or Mobile Pay, they also automatically receive BJ’s Premier
Rewards points for eligible purchases, which are good for free food,
dollars-off savings and other special rewards. Guests can track how many
points they have directly in the app feature.
The app further supports the BJ’s Restaurants, Inc. business model,
which has resulted in the second highest sales volume and 20 percent
more transactions per square foot than any other casual dining chain.
The app is also a powerful platform from which to provide new benefits
and increase membership in BJ’s Premium Rewards program, currently more
than one million members strong.
BJ's Restaurants, Inc. currently owns and operates 151 casual dining
restaurants under the BJ's Restaurant & Brewery®, BJ's Restaurant &
Brewhouse®, BJ's Pizza & Grill® and BJ's Grill® brand names. BJ's
Restaurants offer an innovative and broad menu featuring award-winning,
signature deep-dish pizza complemented with generously portioned salads,
appetizers, sandwiches, soups, pastas, entrees and desserts, including
the Pizookie® dessert. The Company operates several brew pubs in
addition to using independent third party brewers to produce and
distribute BJ's critically acclaimed craft beers. The Company's
restaurants are located in California (64), Texas (30), Florida (17),
Arizona (6), Colorado (5), Nevada (5), Ohio (4), Washington (4),
Oklahoma (3), Oregon (3), Kentucky (2), Virginia (2), Arkansas (1),
Indiana (1), Kansas (1), Louisiana (1), Maryland (1) and New Mexico
(1). Visit BJ's Restaurants, Inc. on the Web at http://www.bjsrestaurants.com.
Source: BJ’s Restaurants, Inc.
Allison+Partners for BJ’s Restaurants, Inc.
Jenny Corsey, APR