|BJ’s Restaurants, Inc. Offers EnLIGHTened Menu with Something for Everyone in the New Year|
“At a time when the casual dining industry is standing for pasta, burgers and ribs, we wanted to stand for something more conscientious,” said
Following up on the success of last year’s exceptionally cute Honest Critics online video series, BJ’s has once again turned to Generation Z to test the EnLIGHTened mission – this time with a “super” twist.
BJ’s worked with DDB San Francisco to evolve the tasting panel for 2018. Four “Hungry Heroes” were invited to try five EnLIGHTened dishes and give their candid feedback on how the better-for-you nutritious ingredients amplify their super powers.
“There’s nothing more honest than a 5-year-old, especially when they are embodying their ultimate super hero,” added
“Our EnLIGHTened menu is an example of the careful consideration we put into making our expansive menu. There’s a common misnomer that “curated” means limited, said
The BJ’s EnLIGHTened Entrees® menu includes whole foods and superfoods that are dense in nutrients and loaded with vegetables and grains. Initially introduced in
With these better-for-you offerings and more flavorful choices, guests can keep their New Year’s resolutions while enjoying the BJ’s Restaurant & Brewhouse® signature quality.
About BJ’s Restaurants, Inc.
BJ’s Restaurants, Inc. currently owns and operates 197 casual dining restaurants under the BJ’s Restaurant & Brewhouse®, BJ’s Restaurant & Brewery®, BJ’s Pizza & Grill® and BJ’s Grill® brand names. BJ’s Restaurants offer an innovative and broad menu featuring award-winning, signature deep dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts, including the Pizookie® dessert. Quality, flavor, value, moderate prices and sincere service remain distinct attributes of the BJ’s experience. All restaurants feature BJ’s critically acclaimed proprietary craft beers, which are produced at several of the Company’s Restaurant & Brewery locations, its two brewpubs in Texas and by independent third party craft brewers.
The Company’s restaurants are located in the 26 states of
BJ’s Restaurant & Brewhouse
A video accompanying this announcement is available at