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BJ’s Restaurants, Inc. Redefines EnLIGHTened Menu as ‘Healthy’ Takes on New Meaning in the New Year
HUNTINGTON BEACH, Calif.,
Photos accompanying this announcement are available at
“There’s been a movement of people wanting to understand what they eat and how it makes them feel. As a result, 'healthy' has taken on new meaning,” said Scott Rodriguez, Vice President of Culinary and Kitchen Innovation at BJ’s
To test the EnLIGHTened mission, BJ’s turned to Generation Z and selected a group of ruthlessly honest kids to serve as its tasting panel. The diminutive diners were invited to try five BJ’s EnLIGHTened Entrees® and give their feedback on camera.
BJ's worked with DDB San Francisco to turn the kids' critiques into an exceptionally cute video series in which the kids try to guess what they are eating. One boy thinks the Peruvian quinoa in the Roasted Chicken and Spinach Quinoa Bowl is “dirt balls” while another makes a strong case that the Cherry Chipotle Glazed Salmon is actually “Megalodon.”
“Their facial expressions, empty plates and candid remarks tell you everything you need to know about our BJ’s EnLIGHTened Entrees®,” added Kevin Mayer, EVP, Chief Marketing Officer of
As written in the menu, the EnLIGHTened movement goes beyond cutting calories. “It’s not about taking things out; it’s about putting the right things in,” said Greg Trojan, President and CEO of
The EnLIGHTened menu includes whole foods and superfoods that are dense in nutrients and loaded with vegetables and grains. Initially introduced in
With these healthy offerings and more flavorful choices, guests can keep their New Year’s Resolutions while enjoying the BJ’s Restaurant & Brewhouse® signature quality.
The Company’s restaurants are located in the 24 states of Alabama, Arizona, Arkansas, California, Colorado, Florida, Indiana, Kansas, Kentucky, Louisiana, Maryland, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Tennessee, Texas, Virginia and Washington. Visit BJ’s
Media Contact: Lauren Hendeles firstname.lastname@example.org 602-750-5934