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BJ's Restaurant & Brewhouse® Launches New Cereal Pizookie® Series With Debut Of Inaugural Flavor On National Cereal Day
On National Cereal Day,
After all, making adult decisions all day long can be stressful – bills, taxes and responsibilities can seem endless. BJ's is providing one decision that's easy for everyone: a favorite dessert featuring a favorite childhood treat. According to Mintel (2017), 74% of US cereal consumers agree cereal is great for a snack, pushing the occasion beyond breakfast and even beyond the bowl – making the new cereal Pizookies® the perfect indulgence.
"At BJ's, we are always innovating new product offerings to add a little more fun to our menu and the dining experience we deliver," said
The Cinnamon Toast Crunch™ Cereal Pizookie® will be available at all
Cinnamon Toast Crunch™ is a registered trademark of
About BJ's Restaurants, Inc.
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